Here's How This Works
Many people come to a marketing consultant or copywriter with no idea what to expect. Plus they don’t really understand what’s involved. Quite often the only thing they ask is, “What does it cost?” without knowing what their own needs are.
A good consultant will not immediately answer that question. Rather they will try to find out more about you, your product, service or market.
The first question is, “What are you selling?” A good copywriter will check out the market to see if your project is viable. If research shows there is no market, they should tell you immediately.
Digging For the Benefits Of Your Product or Service
Expect a lot of questions about your product or service. If you’re selling an information product like a book, audio or video program expect to provide a copy of the product. I tend to use both an informal Q&A process and a form to gather information about your product or service.
Understanding The Product/Service
The copywriter should truly understand your product or service. Every copywriter has their own personal strengths and weaknesses. Ask to see samples and ask questions. Never be pressured in making a decision before you’re ready.
A Word About Cost
It costs more to hire an expert than a newbie. Keep in mind the expert brings more to the table than just writing experience. They should have a vast knowledge of marketing experience at their fingertips.
Good copywriters don’t cost you money, they make you money. Bargain copywriters may cost you less up front but they’ll end up costing you more.
If you have a project in mind, please call me at 828-270-9438 and I will schedule a convenient time for us to discuss your needs.
A good consultant will not immediately answer that question. Rather they will try to find out more about you, your product, service or market.
The first question is, “What are you selling?” A good copywriter will check out the market to see if your project is viable. If research shows there is no market, they should tell you immediately.
Digging For the Benefits Of Your Product or Service
Expect a lot of questions about your product or service. If you’re selling an information product like a book, audio or video program expect to provide a copy of the product. I tend to use both an informal Q&A process and a form to gather information about your product or service.
Understanding The Product/Service
The copywriter should truly understand your product or service. Every copywriter has their own personal strengths and weaknesses. Ask to see samples and ask questions. Never be pressured in making a decision before you’re ready.
A Word About Cost
It costs more to hire an expert than a newbie. Keep in mind the expert brings more to the table than just writing experience. They should have a vast knowledge of marketing experience at their fingertips.
Good copywriters don’t cost you money, they make you money. Bargain copywriters may cost you less up front but they’ll end up costing you more.
If you have a project in mind, please call me at 828-270-9438 and I will schedule a convenient time for us to discuss your needs.