How To Write Copy That Sells
Dear Friend and Colleague,
Every once and a while I go on "safari" right here in my office. Truth be told my wife sorta sends me out on these "hunts" whether I like it or not!
Usually I whine and complain about going but this time I just smiled and said, "yes dear."
As always the hunt starts with some reluctance but ends with at least one or two trophies. This hunt was no exception!
Over the years I have developed a system for keeping down the clutter. It's very simple actually. All you need are a couple of plastic grocery bags and about an hour's worth of time.
For me the starting point is always my desk. At any given time you'll find a multitude of books, papers, and several days worth of incoming mail.
One of the first items on my desk was a copy of Joe Sugarman's excellent book, "Success Forces" he outlines a series of success forces that helped him propel his company to high profits in a fairly short amount of time.
Ironcially one of his success principles was to clean your desk (something I had NOT been doing). Joe learned that some of the most successful people keep a clean desk. Nothing was left on their desks. And so it was for Joe and his employees--their desk had to be cleaned off at the end of each work day.
As I continued to dig through the mountains of books, papers and mail on my desk something caught my eye. At first I thought it was another small pile of scrap papers. But I soon discovered it was much more valuable.
Boy was I excited. It had been years since I laid eyes on this small, but powerful
little book . . .
How To Write Copy That Sells
It was published over 20 years ago by Charles Margolis, president of The Bruthers Company, a 36 year old direct mail/mail order advertising agency.
This little manual was one of the first advertising influences of my copywriting career. As a matter of fact, this little guide was directly responsible for nearly all my advertising home runs!
You know how important effective advertising is to your business. Sales and the lifeblood of any business. The the very element that is directly responsible for bringing in sales is advertising.
What is advertising?
It's nothing more than salesmanship in print (or TV, radio, Internet, etc). The medium is not important per se. The important thing is how persuasively you present your offer to your prospects and clients.
It does not matter one ioda if you hire an advertising agency or freelance copywriter to write your ads or if you write them yourself. It is in your best interest to know how to judge effective copy.
This little guide will get you up to speed quickly. In less than one hour you'll know with scientific certainty if the ad in hand is a good ad or a bad one. A good ad is one that will pull orders or inquires. A bad one is one that doesn't have a prayer of doing either.
Here's just a small sampling of what's inside this book:
* How to select image words that motivates the reader to buy now.
* Why writing copy is like a pot of broth . . . and how this will make your copy stronger and more irresistible!
* How to write a sales talk that pulls orders in spades!
* How to get copy ideas bubbling up in your mind like a pot of boiling water!
* The easiest way in the world to make your advertising believable!
* What 'secret tool' you already possess that makes your advertising potent!
* How to write a compelling, powerful offer--the easy way!
* How to write a headline that sells!
* Learn writing styles that have more pulling power!
Hey Look . . . you also get a complete Sales Copy Thesaurus to help your writing pack more punch!
This is a valuable tool you can use over and over to generate copy ideas, find different word choices, and pump up your profits--and it's included with your guide.
So what are you waiting for? Get your copy today!
Here's what you need to do next.
Submit your email address below:
Every once and a while I go on "safari" right here in my office. Truth be told my wife sorta sends me out on these "hunts" whether I like it or not!
Usually I whine and complain about going but this time I just smiled and said, "yes dear."
As always the hunt starts with some reluctance but ends with at least one or two trophies. This hunt was no exception!
Over the years I have developed a system for keeping down the clutter. It's very simple actually. All you need are a couple of plastic grocery bags and about an hour's worth of time.
For me the starting point is always my desk. At any given time you'll find a multitude of books, papers, and several days worth of incoming mail.
One of the first items on my desk was a copy of Joe Sugarman's excellent book, "Success Forces" he outlines a series of success forces that helped him propel his company to high profits in a fairly short amount of time.
Ironcially one of his success principles was to clean your desk (something I had NOT been doing). Joe learned that some of the most successful people keep a clean desk. Nothing was left on their desks. And so it was for Joe and his employees--their desk had to be cleaned off at the end of each work day.
As I continued to dig through the mountains of books, papers and mail on my desk something caught my eye. At first I thought it was another small pile of scrap papers. But I soon discovered it was much more valuable.
Boy was I excited. It had been years since I laid eyes on this small, but powerful
little book . . .
How To Write Copy That Sells
It was published over 20 years ago by Charles Margolis, president of The Bruthers Company, a 36 year old direct mail/mail order advertising agency.
This little manual was one of the first advertising influences of my copywriting career. As a matter of fact, this little guide was directly responsible for nearly all my advertising home runs!
You know how important effective advertising is to your business. Sales and the lifeblood of any business. The the very element that is directly responsible for bringing in sales is advertising.
What is advertising?
It's nothing more than salesmanship in print (or TV, radio, Internet, etc). The medium is not important per se. The important thing is how persuasively you present your offer to your prospects and clients.
It does not matter one ioda if you hire an advertising agency or freelance copywriter to write your ads or if you write them yourself. It is in your best interest to know how to judge effective copy.
This little guide will get you up to speed quickly. In less than one hour you'll know with scientific certainty if the ad in hand is a good ad or a bad one. A good ad is one that will pull orders or inquires. A bad one is one that doesn't have a prayer of doing either.
Here's just a small sampling of what's inside this book:
* How to select image words that motivates the reader to buy now.
* Why writing copy is like a pot of broth . . . and how this will make your copy stronger and more irresistible!
* How to write a sales talk that pulls orders in spades!
* How to get copy ideas bubbling up in your mind like a pot of boiling water!
* The easiest way in the world to make your advertising believable!
* What 'secret tool' you already possess that makes your advertising potent!
* How to write a compelling, powerful offer--the easy way!
* How to write a headline that sells!
* Learn writing styles that have more pulling power!
Hey Look . . . you also get a complete Sales Copy Thesaurus to help your writing pack more punch!
This is a valuable tool you can use over and over to generate copy ideas, find different word choices, and pump up your profits--and it's included with your guide.
So what are you waiting for? Get your copy today!
Here's what you need to do next.
Submit your email address below: