Greetings,
We at Massey Marketing Associates, LLC use only the best, all natural grass-fed brain cells to craft your advertising copy . . . causing a deluge of cash pouring in your coffers like the PI monsoon season.
In fact, most of the time, we’re completely sober when we work! Ha, try getting that from our competitors . . .
Sorry. I just couldn’t resist. With all the chatter about A.I. replacing human copywriters, it makes you wonder, doesn’t it? Will we be replaced by bots someday?
I don’t really believe so entirely – but who knows?
I’m sure AI has its place . . . somewhere.
Writing good copy isn’t rocket science, but it does take learning the basics of persuasion, some persistence, skill, and a dash of elbow grease . . . just to name just a few.
Is This A Wake Up Call?
Well . . . Perhaps.
Maybe this is a wakeup call for not only wannabe copywriters, lazy copywriters, and possibly even experienced copywriters as well.
This whole AI thing has got me thinking about the basics of a good sales message. . . . you know an actual sale pitch.
For starters, your human empathy and emotion is hard to “inject” into A.I.
After all, AI is just a bot, right? These things are not human. And humans possess the greatest thinking apparatus of all time . . . us call the brain.
What is a good marketing message anyway?
Here’s what the basics have taught me:
A.I.D.A (Attention, Interest, Desire, Action) is an old and widely used formula by copywriters to write sales letters but can also be used to write all kinds of content.
Yes, I know this list is short and not complete. There’s a lot of moving parts to a good message and this just my 2-cents worth. Honestly, it barely covers the basics.
Dig in and learn the craft. Be willing to put in the time to get good. And this involves actually writing.
Be willing to listen and learn from experienced copywriters who have blazed the trail you find yourself on now. Take a course from someone who’s got proven copywriting chops. And if you can, pay for some good mentoring.
This can yield profound results on your career.
That’s all for today . . . until next time -
Warmest regards,
Emette
We at Massey Marketing Associates, LLC use only the best, all natural grass-fed brain cells to craft your advertising copy . . . causing a deluge of cash pouring in your coffers like the PI monsoon season.
In fact, most of the time, we’re completely sober when we work! Ha, try getting that from our competitors . . .
Sorry. I just couldn’t resist. With all the chatter about A.I. replacing human copywriters, it makes you wonder, doesn’t it? Will we be replaced by bots someday?
I don’t really believe so entirely – but who knows?
I’m sure AI has its place . . . somewhere.
Writing good copy isn’t rocket science, but it does take learning the basics of persuasion, some persistence, skill, and a dash of elbow grease . . . just to name just a few.
Is This A Wake Up Call?
Well . . . Perhaps.
Maybe this is a wakeup call for not only wannabe copywriters, lazy copywriters, and possibly even experienced copywriters as well.
This whole AI thing has got me thinking about the basics of a good sales message. . . . you know an actual sale pitch.
For starters, your human empathy and emotion is hard to “inject” into A.I.
After all, AI is just a bot, right? These things are not human. And humans possess the greatest thinking apparatus of all time . . . us call the brain.
What is a good marketing message anyway?
Here’s what the basics have taught me:
A.I.D.A (Attention, Interest, Desire, Action) is an old and widely used formula by copywriters to write sales letters but can also be used to write all kinds of content.
- Start with your target market. You can’t sell anything before you gain understanding of who you’re selling to. Sounds simple, doesn’t it? You’d be surprised at how much money is wasted on trying to sell “everybody.” Figure out what your prospect’s most pressing problem is and offer a fix.
- Understand your ideal prospect. Learn everything you can about your prospect/client. Find out what their most pressing pains are market, enter the conversation at where the customer/prospect is at the moment. In other words, understand there’s no “one message fits all.” Learn how to speak your prospect’s/ customer’s language.
- Write like you talk. Pretend that you’re having a conversation with a good friend. If you learn to “write like you talk” that’s a good start towards creating a good sales message.
- Write to one person. Make it a one-on-one conversation.
- Edit, Edit, Edit and edit some more. When you’re at the writing stage, get it down quickly. Then polish each word by ruthless editing. Read your message aloud – does it flow logically and naturally? Does it make sense? Does it tell a complete story . . . or is it choppy? Does it entice the reader to read the copy? Is it something the reader wants and finds useful? Does your copy have a call to action?
Yes, I know this list is short and not complete. There’s a lot of moving parts to a good message and this just my 2-cents worth. Honestly, it barely covers the basics.
Dig in and learn the craft. Be willing to put in the time to get good. And this involves actually writing.
Be willing to listen and learn from experienced copywriters who have blazed the trail you find yourself on now. Take a course from someone who’s got proven copywriting chops. And if you can, pay for some good mentoring.
This can yield profound results on your career.
That’s all for today . . . until next time -
Warmest regards,
Emette
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