DRPR? Seriously?
Yeah, I can see the question marks flowing from your brain. . .
What the heck are you talking about?
If you’re like me, you really like seeing positive results in your marketing and advertising plan. And when I say ‘positive results’ I’m referring money flowing into your bank account as a result of marketing that pays!
Direct Response Public Relations (DRPR) is a strategy that combines elements of direct response marketing with public relations techniques. It aims to generate an immediate and measurable response from the target audience by using persuasive communication and compelling calls to action.
So, why not include this in your marketing toolkit?
Note: I first discovered DRPR from one of my favorite mentors, Bob Bly. Also note I’m an affiliate for many of his excellent informational products.
Ok. Now you’ve been warned, lol.
Mushing onward.
Like all greatly executed direct response advertising, DRPR typically involves crafting a targeted message or story that appeals to the audience's emotions and interests.
This message is then distributed through various channels, such as press releases, social media, email marketing, or direct mail, with a clear and specific call to action. The call to action may encourage the audience to visit a website, make a purchase, sign up for a newsletter, or take any other desired action.
The key elements of DRPR include:
- Targeted messaging: Developing a compelling message that resonates with the target audience, addressing their needs, desires, or pain points.
- Direct response mechanisms: Incorporating clear and actionable calls to action that prompt the audience to take a specific action, such as clicking a link, calling a number, or making a purchase.
- Measurability: Implementing tracking mechanisms to measure and evaluate the response rate and effectiveness of the campaign, enabling data-driven decision-making for future campaigns.
- Distribution channels: Utilizing a mix of channels to reach the intended audience, including media outlets, social media platforms, email lists, and direct mail, among others.
- Relationship building: Recognizing that DRPR is not solely focused on immediate responses but also aims to build and nurture relationships with the audience over time.
So there you have it.
If you are interested a FREE Advertising Toolkit, I invite you to visit my website: www.emettemassey.com – and grad it while it’s available.
Until next time . . .
Peace and prosperity!
Emette
P.S. Seriously, if you’ve been struggling on how to write good sales copy and you’d like some help, get our FREE Advertising Toolkit! It’s includes a “copywriting bible” that shows you exactly how to write great copy. Plus you’ll also get a slew of low cost marketing and advertising ideas that you can put to use NOW! Bonus: FREE Advertising Consultation.